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How to Clean Your Home Without Harsh Chemicals

You don’t need harsh chemicals to keep your home clean. In this post, I’m sharing simple, natural swaps that are safer for your family, your home, and the planet.

by Emily McCartyAug 19, 2025

by Emily McCartyAug 12, 2025

How to Use a Shampoo Bar (and Why It’s Better for Your Hair + the Planet)

Curious about shampoo bars? Here’s how to use them, why they’re better for your hair, and how they help cut back on plastic waste. Once you try one, you won’t go back.

by Emily McCartyAug 05, 2025

How to Start Living More Sustainably (Without Getting Overwhelmed)

Feeling overwhelmed by the idea of sustainable living? You’re not alone. As the owner of Wildfire, I’ve been there too — wanting to do everything right but not knowing where to start. The truth is, living more sustainably doesn’t have to be all or nothing. In this post, I’m sharing...

by Emily McCartyJul 27, 2025

How We Ship Sustainably at Wildfire: Plastic-Free Packaging from a Zero Waste Small Business

At Wildfire, we believe sustainability should show up in every detail—including how your order arrives. That’s why we ship using 100% plastic-free, compostable packaging and prioritize reusing and recycling whenever we can. In this post, I’m sharing exactly how we ship sustainably as a small business—and why those choices matter.

by Emily McCartyJul 20, 2025

How We Keep It Low Waste at Wildfire: Sustainability at the Heart of Everything We Do

At Wildfire, sustainability isn’t just a buzzword—it’s a way of life. From plastic-free packaging and ethical sourcing to Blair County’s only refillery, every part of our shop is designed to help you reduce waste and live more intentionally. Discover how we keep it low waste, local, and eco-conscious—one refill, one...

by Emily McCartyJul 13, 2025

Why Food Keeps Sticking to Your Cast Iron? We’ve Got the Solution.

Tired of food sticking to your cast iron? You’re not alone—and there’s a simple fix. In this post, I’m sharing what I’ve learned (the hard way!) about why cast iron can be tricky and how to season your pan the right way so it becomes your favorite kitchen tool. Plus,...

by Emily McCartyJul 06, 2025

Why Plastic Free July Matters to Wildfire 🌿

Join Us for Plastic Free July at Wildfire This month, we’re celebrating sustainable living with intentional swaps that reduce waste — without sacrificing beauty or quality. From shampoo bars to refillable skincare, we’ve stocked our shelves with plastic-free favorites made by small, mindful makers. Stop in to explore and get...

by Emily McCartyJul 01, 2025

Plastic-Free July: 7 Easy Swaps You Can Make This Month with Wildfire Products

Celebrate Plastic-Free July with easy, eco-friendly swaps! Discover sustainable products like bamboo toothbrushes, shampoo bars, and refillable cleaning supplies at Wildfire in Altoona, PA. Make a positive impact on the planet—one swap at a time!

by Emily McCartyJun 30, 2025

Create Your Own Custom Jewelry at The Charm Bar by Wildfire

Design your own one-of-a-kind necklace at Wildfire’s Charm Bar in Altoona, PA. Choose from 35+ gold-filled charms and create meaningful, custom jewelry that tells your story.

by Emily McCartyJun 24, 2025

Sourdough and Slow Living: Why We Love Our Starter

Slow down and savor the art of homemade bread with Wildfire’s organic sourdough starter. Made with just flour and wild yeast, it's a simple step toward intentional, sustainable living.

by Emily McCartyJun 17, 2025

How to Care for Your Clothes to Make Them Last Longer: Eco-Friendly Clothing Care Tips

Want your favorite clothes to last longer? These simple, eco-friendly laundry and clothing care tips will help you prolong your wardrobe and reduce waste—featuring sustainable products from Wildfire in Altoona, PA.

by Emily McCartyJun 10, 2025

What’s a Refillery and Why You’ll Love Shopping at One

Curious about refilleries and how they can help reduce waste? A refillery is a store where you bring your own containers and refill them with products like hand soap, laundry powder, and cleaning supplies. At Wildfire in Altoona, you can make eco-friendly choices, cut down on plastic waste, and support...

by Emily McCartyJun 03, 2025

Screen-Free Living: My Favorite Products & Free Activities from Wildfire in Altoona, PA

Feeling overwhelmed by screen time? I get it. At Wildfire in Altoona, PA, I’m all about slowing down. This post shares my favorite screen-free products (like writing, painting, and candles) and totally free ways to unplug and reconnect with real life—no apps required.

by Emily McCartyMay 29, 2025

What to Wear to a Summer Wedding: Dresses We Love at Wildfire in Altoona, PA

Wedding season is here, and Wildfire in Altoona, PA has the perfect wedding guest dresses for every occasion. From romantic midi dresses to stylish jumpsuits, our collection features flattering, breathable pieces that you'll love wearing again. Whether it's a backyard ceremony, beach wedding, or barn reception, find your perfect dress...

by Emily McCartyMay 20, 2025

How to Start a Low-Waste Bathroom Routine: Eco-Friendly Tips & Products from Wildfire

Looking to create a more eco-friendly bathroom routine? It’s easier than you think! Small swaps, like switching to a bamboo toothbrush, shampoo bars, and natural deodorants, can make a huge difference in reducing waste. In this post, I’m sharing simple, sustainable changes you can make today, along with some of...

by Emily McCartyMay 14, 2025

Behind the Brand: My Weekend with Dip

Emily shares a behind-the-scenes look at her retreat with Dip, the sustainable shampoo bar makers. Learn why Dip’s mission, products, and team make them a Wildfire favorite.

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1302 11th Ave, Altoona, PA 16601

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(814) 935-2224

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