Hey Hey, Happy December!
Hi friends, it’s Emily from Wildfire in Altoona, PA. We’re excited for the holiday season! Enjoy extended hours on Fridays, extra Monday hours, free gift wrapping, and our Stocking Stuffer Bar with gifts under $15.
Support Local This Small Business Saturday
This Small Business Saturday, support Wildfire in Altoona, PA. Every purchase stays local, supports small makers, and helps keep small businesses thriving.
Bring Back the Magic of 90s Holiday Wish Lists at Wildfire
Step back into the fun of 90s holiday nostalgia at Wildfire. Create your own Holiday Wish List by wandering the store, writing down your favorites, circling your style preferences, and letting us contact your loved ones so gifting is simple and personal. We are also open with extended December hours...
Gilmore Girls Weekend at Wildfire Boutique in Altoona, PA
Step into Stars Hollow at Wildfire Boutique in Altoona, PA! Celebrate Gilmore Girls Weekend with curated Rory & Lorelai–inspired outfits, exclusive merch, free sourdough tastings, and cozy fall vibes. Bring your friends for a girls’ day out you won’t forget!
Feather and Felt Hat Bar Pop-Up at Wildfire
Design your dream hat at Wildfire Boutique in Altoona, PA! Join Feather and Felt for a custom hat bar pop-up, where you can style fedoras, cowboy hats, Panamas, and more with ribbons, feathers, chains, and other embellishments. Spend $75+ and receive a free fall car air freshener—reserve your spot today!
Made in the USA Gift Guide for Early Holiday Shoppers
Holiday shopping doesn’t have to be rushed. These thoughtful, made-in-the-USA gifts, from cozy socks to sourdough starter, are perfect for early, intentional giving.
Sustainable Self-Care for Cozy Season
As cozy season settles in, I’ve been leaning into slower, simpler self-care. From plastic-free shampoo bars to handmade lip balms, these are my favorite sustainable swaps for fall, small things that bring comfort while caring for the planet.
6 Years of Wildfire
Wildfire's 6 year anniversary is this month! What started with $5,000 and a dream in October 2019 has grown into something I could never have imagined. From surviving COVID closures just five months in, to now celebrating six years in business, this journey has truly been a miracle. I am...
Build the Perfect Boo Basket at Wildfire
Create the perfect Boo Basket this fall at Wildfire Boutique! Shop cozy candles, eco-friendly self-care, seasonal treats, and sustainable gifts—all from small makers across the USA. Build a thoughtful, one-of-a-kind gift that’s plastic-free, local, and full of autumn charm.
How to Clean Your Home Without Harsh Chemicals
You don’t need harsh chemicals to keep your home clean. In this post, I’m sharing simple, natural swaps that are safer for your family, your home, and the planet.
How to Use a Shampoo Bar (and Why It’s Better for Your Hair + the Planet)
Curious about shampoo bars? Here’s how to use them, why they’re better for your hair, and how they help cut back on plastic waste. Once you try one, you won’t go back.
How to Start Living More Sustainably (Without Getting Overwhelmed)
Feeling overwhelmed by the idea of sustainable living? You’re not alone. As the owner of Wildfire, I’ve been there too — wanting to do everything right but not knowing where to start. The truth is, living more sustainably doesn’t have to be all or nothing. In this post, I’m sharing...
How We Ship Sustainably at Wildfire: Plastic-Free Packaging from a Zero Waste Small Business
At Wildfire, we believe sustainability should show up in every detail—including how your order arrives. That’s why we ship using 100% plastic-free, compostable packaging and prioritize reusing and recycling whenever we can. In this post, I’m sharing exactly how we ship sustainably as a small business—and why those choices matter.
How We Keep It Low Waste at Wildfire: Sustainability at the Heart of Everything We Do
At Wildfire, sustainability isn’t just a buzzword—it’s a way of life. From plastic-free packaging and ethical sourcing to Blair County’s only refillery, every part of our shop is designed to help you reduce waste and live more intentionally. Discover how we keep it low waste, local, and eco-conscious—one refill, one...
Why Food Keeps Sticking to Your Cast Iron? We’ve Got the Solution.
Tired of food sticking to your cast iron? You’re not alone—and there’s a simple fix. In this post, I’m sharing what I’ve learned (the hard way!) about why cast iron can be tricky and how to season your pan the right way so it becomes your favorite kitchen tool. Plus,...