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Tues-Fri 11-5, Sat 10-3


Located in Altoona, PA, we are proud to be Blair County's 1st Eco-Friendly Store! We offer ethically made apparel, accessories, and eco-friendly products to help you reduce your waste, as well as the area's 1st and only refillery. This means you can bring your own clean, dry container and fill up on the essentials (dishwasher pods, shampoo, hand soap, etc.) Our products can be found in our brick-and-mortar store and on our online shop. We provide plastic free packaging in-store and online. When you make a purchase at Wildfire, you can know you’re helping the environment and supporting a small business.

Where To Find Us

Get directions: 1302 11th Ave, Altoona, PA 16601 (beside The Clay Cup in Downtown Altoona)

Our Brands

We purchase from suppliers who share our same values. We reach out to each maker before buying to ensure that it's coming from an ethical, safe, and fair wage working environment.

Our Impact

We encourage our suppliers to ship plastic free in order to reduce unnecessary plastic waste. We have some suppliers who are unable to ship plastic free so we recycle it in hope that it doesn't end up in our oceans or the landfill.

Meet the Owner

(Photo by Levi Walk (Owner, Walk the Line Photography)

Hi everyone! I love all things fashion, business, and gardening. I am currently in the process of learning to live within my means and being more mindful of how much waste I produce. My hope is that when you buy something from my store, it has purpose. There's no pressure here! I would rather you love it, wear it, and pass it onto someone else than sit in your closet for months. I hope to see you soon! Thank you for supporting my small business.

Emily, Founder