Better products. Less plastic.
⭐ 10,000+ happy customers
Started at 19 with $5k and a mission to reduce plastic waste.
We want to make it easy for you to reduce your plastic waste. Most of our eco-friendly products are American made & support other small makers.
Our packaging is 100% plastic free with paper wrapping & compostable tape. In our brick-and-mortar store, we use paper bags which can be reused or recycled.
Join us at Wildfire in Altoona, PA for a Twilight-themed shopping event featuring exclusive merch, mystery bags, giveaways, and Team Edward vs. Team Jacob voting fun during Sci-Fi Valley Con weekend. One day only, free admission, and full of themed surprises.
Join us in Altoona, PA for our Annual Book Swap on May 2 from 10 AM–1 PM (rain or shine!). Bring your gently used books, swap them for new reads, and connect with fellow book lovers in a fun, sustainable community event. All genres welcome—stop by and discover your next...
Join us for a magical Pastel Party in Altoona, PA at Wildfire! Enjoy a complimentary lavender lemonade bar, shop new spring arrivals, and enter to win a pastel-themed giveaway. Happening Saturday, April 18 from 10AM–1PM—don’t miss this one-day-only spring boutique event! 🌈🧚
Calling all pop stars and Disney fans! 💜 Celebrate two decades of your favorite early-2000s pop hits with a fun, music-filled morning in Altoona. This fan-inspired event brings Hannah Montana–inspired vibes to life—without claiming official Disney affiliation. Join us on Saturday, March 28 at Wildfire from 10:00 AM – 1:00 PM...
my favorite smell! I wish it lasted longer (it does fade), but wow
Good for sensitive skin and safe ingredients
Always friendly and courteous. Wonderful, safe products available. I always have a good experience shopping at Wildfire.
Love the workbook contents. Looking forward to using it. Glad you have these watercolor books available.
Wildfire Boutique in Downtown Altoona is an absolute gem. Their thoughtfully curated, eco-friendly products make it easy to shop sustainably without sacrificing quality or style. Emily, the owner, is incredibly kind, authentic, and knowledgeable. She takes the time to explain products and genuinely cares about helping you find the right fit. It’s clear a lot of intention goes into everything they offer and I would highly recommend stopping by Wildfire.
These lip balms are the best! I have several of them around my house and one in my bag at all times!!
Better than my regular toilet Paper - Angel Soft. Will be switching to the Bamboo Toilet Paper from now on.
