Better products. Less plastic.
⭐ 10,000+ happy customers
Started at 19 with $5k and a mission to reduce plastic waste.
We want to make it easy for you to reduce your plastic waste. Most of our eco-friendly products are American made & support other small makers.
Our packaging is 100% plastic free with paper wrapping & compostable tape. In our brick-and-mortar store, we use paper bags which can be reused or recycled.
Wildfire is turning 7! 🎉 Join us in Altoona, PA on Saturday, October 17th for our anniversary celebration featuring new fall clothing, cozy sweaters, USA-made denim, everyday tops, candles, accessories, and more. Plus, we’re launching an exclusive Wildfire-scented candle designed to smell just like our storefront! Bring a friend, enjoy...
Join Wildfire Boutique's Fall Open House in Altoona, PA! Shop cozy fall fashion, enjoy complimentary cider, and create your own custom hat with Feather & Felt at this free community event.
Calling all Gilmore Girls fans! Join Wildfire Boutique in Downtown Altoona for our 3rd Annual Gilmore Girls Event on Saturday, September 26, from 10 AM–1 PM. Shop Rory & Lorelai-inspired outfits, exclusive Gilmore Girls merch, enjoy Stars Hollow vibes, and enter our giveaway with every $25 spent. Arrive early—last year's...
Altoona is getting ready for one of the biggest railroad events in history! Union Pacific's legendary Big Boy No. 4014, the world's largest operating steam locomotive, will be making its first-ever visit to Altoona as part of its 2026 East Coast tour celebrating America's 250th anniversary. Thousands of railfans and visitors...
These make my clothes smell SO good! I will absolutely buy again!
Love these but wish you sold a refill bottle of same scent
I didn't know what to expect from this little air freshener, but it is SO strong in the best way! It makes my car smell so good and fresh without being overwhelming. I am eager to see how long it lasts. Definitely recommend!
The worker was so pleasant and helped me with any questions I had
This is by far the comfiest oversized sweatshirt I own. Absolutely love it
The dress fit perfectly and was so comfortable. Absolutely love the style
Super amazing.
Amazing.
I have bought two of these watercolor books and I am enjoying painting each page.
Using a small amount of the cleaning supply works wonders.
I love shopping at Wildfire!!! Emily and her staff are friendly and very helpful. They have lots of gift ideas as well as bulk refill bar. Also Her clothing is of great quality. You will also enjoy shopping at Wildfire in downtown Altoona.
So cute! And accurate! I've never met a cat that didn't live by this cat rule 😺 ❤️
I do like me some dino nuggies 💕 🦕
HONK! Soooo cute! I absolutely love it
This is a nice medium weight sweatshirt with a sweet picture and Bible verse. It’s machine washable and dryer safe and best washed inside out to preserve the embroidery. Fits true to size.
