Hi friends, it’s Emily from Wildfire.

As the holiday season ramps up, I want to take a moment to talk about something that matters a lot to me...shopping local. When you choose to shop at small businesses like ours, your dollars do more than just buy a gift. That money stays in your community. It helps support local families, fund other small businesses, and even contributes to local jobs and services that make your town thrive.

Every purchase has a ripple effect, creating real impact for people right here at home. Shopping at big box stores or online giants may feel convenient, but much of that money leaves your community entirely. At Wildfire, every item you pick supports local makers, sustainable brands, and our team. It keeps the magic of a small, independent business alive so we can continue offering unique finds and personal service year-round.

This Small Business Saturday, I hope you’ll consider spending your holiday dollars with local shops. Not only does it support a small business like mine, it strengthens your community and keeps more of your money circulating where it matters most. Thank you for supporting Wildfire, supporting local makers, and choosing to make your holiday season a little more meaningful.

Wildfire is open 10-3 on Saturday, Nov. 29!

With gratitude, Emily