In October 2019, I opened the doors to Wildfire with just $5,000 and a big dream. Five short months later, COVID hit, and I was forced to close my storefront for an unknown amount of time. Here we are, six years later. To me, that’s nothing short of a miracle. I could never have done this alone. Every person who has shopped in-store, ordered online, told a friend about Wildfire, or simply cheered me on has played a part in keeping this dream alive. 

The support from this community has meant more than words can ever express. I am also endlessly thankful for my incredible team. The love, creativity, and time they pour into Wildfire every single day makes all the difference. I could not be more grateful for them, and I truly could not have done this without them.

As I step into year seven, I am filled with gratitude and excitement. I cannot wait to see how Wildfire continues to grow, to meet new faces, and to keep building this movement alongside you. Thank you from the bottom of my heart for being part of this journey with me. Here’s to six years, and to everything still ahead.

If you've never shopped with us before, we're located at 1302 11th Ave, Altoona, PA 16601. You can shop with us Tuesday-Fri 11-5 and Saturday 10-3. 

With love and gratitude,

Emily