Welcome to Wildfire—Altoona’s first eco-friendly store and the heart of sustainability in Blair County. From the very beginning, our mission has been clear: to help our community live more intentionally, reduce waste, and shop with purpose.

🌿 Sustainability Starts with Our Products

At Wildfire, we carefully curate a wide range of ethically made apparel, accessories, and sustainable lifestyle products. Every item we stock is chosen with the planet in mind. We prioritize USA-made, small-batch goods that support fair wages, ethical labor practices, and minimal environmental impact.

Before any product hits our shelves, we personally vet each supplier—reaching out directly to confirm that they uphold the same values we do: ethical working conditions, transparency, and sustainability at every step.

💧 Reuse, Refill, Repeat

We’re proud to be Blair County’s only refillery—a space where you can bring your own clean, dry containers and refill essentials like dish soap, hand soap, and dishwasher pods. This simple but impactful habit helps reduce single-use plastic in our homes and landfills.

Refilling is more than just convenient—it’s a statement. By choosing to refill, you’re saying yes to sustainability and no to unnecessary waste.

📦 Packaging with Purpose

Every online and in-store purchase is shipped or packed without plastic. Here’s how we keep it low waste:

• Compostable tape seals our boxes.
• We use recyclable and compostable materials—never plastic bubble wrap or foam.
• Paper bags are offered in-store instead of plastic ones.
• If we do receive plastic in shipments from suppliers, we responsibly recycle it—keeping it out of our oceans and landfills.

We also encourage our makers and suppliers to ship plastic-free, and most of them do. If they can’t yet, we work with them to reduce packaging wherever possible and ensure responsible disposal on our end.

🤝 Supporting a Small Business, Supporting the Planet

When you shop at Wildfire, you’re not just making a purchase—you’re making a difference. You’re supporting a woman-owned small business that puts people and the planet first, every single time. Whether you’re refilling a jar of soap or picking out a handmade gift, your choices matter.

Join us in creating a more thoughtful world—one refill, one necklace, one eco-friendly swap at a time. Together, we can create lasting change and a more beautiful future for all.

🛍️ Visit us at 1302 11th Ave, Altoona, PA or shop online!