
If you’ve ever walked into Wildfire or even browsed our site, you’ve probably picked up on the fact that we’re not your typical boutique.
We’re a little slower. A little more intentional. And honestly, a little obsessed with things like plastic-free packaging, supporting other small makers, and clothes that actually feel good—on your skin, and on your conscience.

Why I Started Wildfire
Wildfire began as a tiny spark—an idea I couldn’t stop thinking about. I wanted to create a space where people could shop in a way that felt aligned with their values. A space that celebrated sustainability, small-batch goods, and the kind of thoughtful craftsmanship you just don’t find in fast fashion.
That spark turned into shelves of consciously chosen products, relationships with some of the most inspiring makers I’ve ever met, and a shop that’s now been open for six years. I’m still wrapping my head around that.
What This Blog Is About
This blog is a new chapter—another way for me to connect with you and share the heart behind Wildfire. Here’s a bit of what you can expect:
• The stories behind the brands I bring in
• Simple styling tips for building a slower, more intentional wardrobe
• Sustainability ideas that feel doable—not overwhelming
• Peeks behind the scenes of what it’s like running a small, values-driven business
• And probably some personal rambles about matcha, forest walks, and slow living—because that’s just who I am
Thank You, Truly
Whether you’ve been shopping with us for years or just found your way here—thank you. Your support means more than I can say. This little shop exists because people like you believe in something more than just “buying stuff.”
I can’t wait to share more with you.
With all my heart,
Emily
Founder of Wildfire